Mission: find quality stuff that lasts. I could keep contemplating whether I should try making a video, start blogging, start pitching articles on sustainable/smart/conscience (whatever term you’d prefer) consuming. But I also could just finally throw my website online, try making a first video and get going. I am starting with a talk about a basic product many of us use: a T-shirt that promises to last for 30 years. It is not really a review as I just bought it, but a kickoff in the mission to stimulate everyone to shift towards a more sustainable economy that increases the standards of quality of life. Hopefully I make sense in the video – I am a print journalist in the end, and love my backspace button – if not, I will try better next time.